PIZZA AND PINSA: twin sisters or distant cousins?

Two very tasty recipes from the family of yeasted products that, despite their looking similar, are actually just distant relatives: pizza is Neapolitan while pinsa is originally from Rome. It is not only geography that separates them, however: they are two different bakery products, made using different ingredients and techniques. They were even invented in […]

DEEP-FREEZING VS FREEZING spot the differences

When we talk of sub-zero products, we are not always aware of what lies behind the various steps and procedures necessary to preserve dishes and ingredients. “Are freezing and deep-freezing one and the same thing? Which is the safest technique? Can both of them be done at home?” If you can’t answer these questions, don’t […]

SUB-ZERO IN HISTORY: when was frozen food invented?

AN ADVENTURE, A REVOLUTION The title of a book dedicated to Clarence Birdseye, the father of frozen food, reminds us that, behind the food preservation system which transformed the way we eat, there are “the adventures of a curious man”. The naturalist, inventor and entrepreneur from New York Birdseye, during a trip to the Arctic […]

More is less! Frozen food means more flavour and less waste

Adding our products to your shopping trolley means embracing flavour, as well as promoting sustainability and choosing all-round goodness that you will never be able to do without. How? Read on to find out. MORE FROZEN FOOD, FEWER COOKING WASTE Having a wide range of frozen products available means serving only the dishes you really […]